TRAVERSE MTB is a mountain bike adventure and coaching company.

The brand aims to embody the epic, rugged terrain of the landscapes traversed on an MTB tour, along with the range emotions customers will experience (traverse) along the way from exhilaration, freedom, immersion, accomplishment, and camaraderie.

As well as offering guided tours, there will also be a range of coaching programmes to help develop people’s MTB skills. The goal being to make riding off road feel less technical and more intuitive by breaking down the barriers between bikes and humans, and to open up the benefits MTB to everyone.


Brand strategy 

Brand design 

Brand guidelines 

Business Modelling

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Our client said

Huge Huge Huge thank you for all of your incredible help and hard work on this, it looks fantastic! and I am so excited to launch with such a strong brand and image.

Donald Watson, Founder, TRAVERSE MTB