SSE Brand Refresh
Energy working for the benefit of society and the environment
SSE is one of the UK's big 6 energy companies generating and supplying energy across the UK and Ireland. Evolving its brand to reflect the energy transition away from fossil fuels to renewables and position itself as a leader in a low carbon world.
This work is one of a handful of creative routes developed to explore how to communicate SSE's new focus. The aim was to avoid a wholesale rebrand but instead to recalibrate the brand narrative and restyle some of the associated assets.
Brand refresh strategy
Brand design
Copywriting
