Frequently asked questions

Here are a selection of common brand related questions. If you have a question that isn't covered here, you can email us at hello@newcoloursmade.com

What's the difference between a brand and a logo?


A logo is essentially an icon that helps your business become recognised. It is a key brand asset but it's not a brand. A brand encompasses a much broader group of elements that together determine how people feel, think and ultimately experience your business. A brand includes elements such as a purpose, personality and position. See our thinking page for more information.




Do I really need a brand?


You need a brand to help position yourself and stand out in the marketplace. A brand gives your business a personality which helps people both identify you and understand what you stand for. You could say the value you place on a brand brings depends how the scale of the business growth or damage it can potentially create. So a start up won't place the same value on it's a brand as a corporate. But if a new business takes off, it's better to avoid rebranding and risk confusing customers further down the line - so it's worth trying to get it right from the beginning.




How do I choose who to work with?


In general you want to work with someone you feel compatible with. If you like the style of their work and if they have they worked on similar projects. Creative projects often involve creatives and clients working closely together - so it's important you feel comfortable with each other.




Can you do websites?


Yes - we can do off the shelf solutions in platforms such as Wordpress and Wix and team up with a developer for projects that demand more complex functionality.




What about print - like brochures?


We can look after print design too and organise the production side of things. Have a look at our design list to see a sample of the range of things we can design.




What comes first - brand or marketing?


Brand comes first. Marketing communicates your brand and propsitions. Often brand and marketing work closely together - exploring new channels and platforms that lend themsleves to your brand personality and to ensure your brand is used consistent across communications.




What are brand touch-points?


Bascially applications. Places and things your brand is applied to - for example advertising, signage, a website and business stationery.




What is brand strategy?


Brand strategy is just that - a strategy for your brand. It's possibly the most important part of the process. It defines ensures your brand is informed and built strategically, with your audience and competition in mind. It also defines your brand's personality and position, ensuring your brand is authentic as well distinctive.




Do you do graphic design work?


Yes depending on the project. We tend to design for the brands we have created - but get in touch and we can take a look at your requirements.




How much does a brand cost?


How long is a piece of string? It's all about the scope of the project and the size of your company. Some clients want a brand and a website, others a brand and social media assets, otthers a brand, brand guidelines and an employee engagement campaign. You can complete our project enquiry form here or alternatively book a free zoom call for us to discuss your requirements in more detail.





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We are always keen to hear about new projects. 
Book a free consultancy call to discuss your ideas. 

New Colours Made​

Honest, distinctive
brands with personality.

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