Blog : Thinkings and ramblings

How a brand manifests, behaves and evolves as it's applied to real things in real life.

Go on - be brave To imagine, explore and make decisions based on your intuition takes guts. Yep you can end up looking like a right...

In organisations of all sizes, I have come across a fear; If we are openly proud of our roots, we will not risk being seen as parochial...

Brand houses , brand extensions and brand flexes. They are all different ways to branch off from a core brand. For brand houses, think...

Our brain by nature filters out a lot of stuff it thinks we don't need to know. It does this to keep us safe - we are actually wired that...

The beginning of the brand process involves looking inward. Rooting out and defining the vision, values and purpose that lies behind an...

It takes more than strategy to build a brand. It takes creativity too. We've all seen it - the agency turns up at the office and gives...

I've taken a bit of time to reflect why TRUST is so important to keep in mind when designing a brand. We hear it talked about a lot. So...

Creativity, Curiosity, Collaboration, Critical Thinking and Communication – Skills for 21st Century Learning, Work and Life. We are...

It's a privilege to work on the latest submissions to the Research Excellence Framework from Duncan of Jordanstone College of Art and...

We are starting an exciting new project with Stirling Council called Maker Monday's. An online platform designed to set creative...