Dec 9, 20211 minLess marketing and more meaningGone is the world of making and manufacturing - inventing a machine that could do something for the first time, something that...
Jul 13, 20211 minThoughts about building a brand across touch points How a brand manifests, behaves and evolves as it's applied to real things in real life.
Mar 30, 20212 minBe brave and collaborate Go on - be brave To imagine, explore and make decisions based on your intuition takes guts. Yep you can end up looking like a right...
Mar 23, 20211 minLove your roots but think bigIn organisations of all sizes, I have come across a fear; If we are openly proud of our roots, we will not risk being seen as parochial...
Mar 15, 20212 minKeep it tightBrand houses , brand extensions and brand flexes. They are all different ways to branch off from a core brand. For brand houses, think...
Mar 9, 20212 minDare to stand outOur brain by nature filters out a lot of stuff it thinks we don't need to know. It does this to keep us safe - we are actually wired that...
Feb 17, 20213 minInside outThe beginning of the brand process involves looking inward. Rooting out and defining the vision, values and purpose that lies behind an...
Feb 5, 20212 minLeft or right? It takes more than strategy to build a brand. It takes creativity too. We've all seen it - the agency turns up at the office and gives...
Feb 1, 20211 minIn brands we trustI've taken a bit of time to reflect why TRUST is so important to keep in mind when designing a brand. We hear it talked about a lot. So...
Nov 10, 20202 minCreativity - the 21st Century SkillCreativity, Curiosity, Collaboration, Critical Thinking and Communication – Skills for 21st Century Learning, Work and Life. We are...
Nov 10, 20201 minAmazing projects from DJCAD researchIt's a privilege to work on the latest submissions to the Research Excellence Framework from Duncan of Jordanstone College of Art and...
Nov 27, 20191 minMaker Mondays - Design thinking platform for schools in Stirling.We are starting an exciting new project with Stirling Council called Maker Monday's. An online platform designed to set creative...