Blog : Thinkings and ramblings

Less marketing and more meaning

Gone is the world of making and manufacturing - inventing a machine that could do something for the first time, something that...

Thoughts about building a brand across touch points

How a brand manifests, behaves and evolves as it's applied to real things in real life.

Be brave and collaborate

Go on - be brave To imagine, explore and make decisions based on your intuition takes guts. Yep you can end up looking like a right...

Love your roots but think big

In organisations of all sizes, I have come across a fear; If we are openly proud of our roots, we will not risk being seen as parochial...

Keep it tight

Brand houses , brand extensions and brand flexes. They are all different ways to branch off from a core brand. For brand houses, think...

Dare to stand out

Our brain by nature filters out a lot of stuff it thinks we don't need to know. It does this to keep us safe - we are actually wired that...

Inside out

The beginning of the brand process involves looking inward. Rooting out and defining the vision, values and purpose that lies behind an...

Left or right?

It takes more than strategy to build a brand. It takes creativity too. We've all seen it - the agency turns up at the office and gives...

In brands we trust

I've taken a bit of time to reflect why TRUST is so important to keep in mind when designing a brand. We hear it talked about a lot. So...

Creativity - the 21st Century Skill

Creativity, Curiosity, Collaboration, Critical Thinking and Communication – Skills for 21st Century Learning, Work and Life. We are...

Amazing projects from DJCAD research

It's a privilege to work on the latest submissions to the Research Excellence Framework from Duncan of Jordanstone College of Art and...

Maker Mondays - Design thinking platform for schools in Stirling.

We are starting an exciting new project with Stirling Council called Maker Monday's. An online platform designed to set creative...